This idea was really successful and surprised our ompetitors, to such an extent that a few years later, Gayla Industries, the largest plastic kite manufacturer at that time, started a Joint Venture with Eolo, which lasted up to 2005, when the Prieto family bought its partner’s shares. That is when the family company Eolo-Sport Industrias, S.A., started on the market, with 100% Asturian capital.
Since then EOLO´s growth has been exponential, allowing to us to currently have modern installations in Gijón and an office and sales room in Hong Kong. We are also going to open a subsidiary soon in China.
EOLO’s competitive strategy hinges on continuous innovation and on going for new developments that enable us to have exclusive products, the designs of which are protected by patents and utility models.
This innovative vocation has been present in EOLO´s objectives since its setting and has gradually taken over a greater extent of our activity, leading to many customers currently entrusting the design of its products to EOLO.
In view of the growing strength of this business line, in 2007 our Design and R+D+i Department became a separate company: EOLO INNOVA, whose first patented product, the ELECTRIC CIDER PUMP, has been a massive revolution in the cider sector, promoting exports and consumption of such an Asturian product.
All of this has required an enormous investment in research, moulds, tests, etc., representing a big effort on the behalf of our company. We are proud to say that we have done this, as we are sure that in this commitment to innovation will allow us to maintain the growth undergone in recent years, which will be the key to our future development.
This strategy for developing innovative products is based on our commitment to protecting patent rights.
Innovation requires big investments in the design and development of products that would not be of any use at all if our competitors were to copy it immediately after it going onto the market. The only way to protect ourselves against this is to register our products with patents and utility models.
No company can live with its back to patents. Any company that invests in research and development should patent its results if it wants to be competitive. On the contrary, it would be literally giving these results away to its competitors.
The benefits of this strategy are two-fold: on the one hand, you prevent your inventions from being plagiarised and on the other, commercially speaking, marketing a patented product gives you a positive image of a modern and innovative product.